Conscious throughout the campaign of the potential damage the bad publicity could cause for Jack in the early days of the Presidency, Joe Kennedy hired Oleg Cassini a friend and neighbour to work exclusively for Jackie as her designer. Pleased to have someone who was willing to allow her a free hand in creating her own look she chose as her role model, Audrey Hepburn. Having long been an admirer of Hepburns timeless elegance, she loved the classic look that had been created for her by Givenchy.

She had very definite ideas about what was right for her and she wanted simple understated elegance in all her clothes, working suits, day and evening wear. For her daily work in the office she generally opted for a pair of trousers and a blouse, which were practical for a young busy mother but which also allowed her to look smart and professional. Otherwise her daywear was generally simple sleeveless shift dresses or classical suits with an a-line skirt and matching box jacket.

Her eveningwear consisted of many long simple sheath dresses. She was fond of backless or off the shoulder gowns that emphasised her toned tanned shoulders. She liked her eveningwear to accentuate her slim figure and often wore the empire style dresses that showed off her frame to perfection. Her attention to her accessories was equally important and she chose each with a great deal of thought for the end effect. She chose her shoes and hats carefully ensuring they perfectly matched her clothes. That done she completed her outfit with a stylish matching pillbox hat and a pair of white gloves.

The images of Jacqueline Kennedy radiant in Paris during the Kennedy's successful European visit in the first year of the Presidency still have a timeless quality to them. She stood poised and regal beside her husband in her beautiful Givenchy gown. She had been a success story and had made her country proud that this beautiful young woman was representing them throughout the world.

She had become a legend in the short years of the Presidency; empowering women to be more like her, to take an interest in their clothes and their looks. Her style was copied throughout the world creating what became known as 'Jackie Style' symbols of which were her sleeveless dresses and her signature large dark sunglasses.

Her dedication to fashion never changed over the years and neither did her style, indeed in her later life she remained true to the signature style she had created as a young woman in the sixties. She would continue to top the best-dressed lists throughout the world for the remainder of her life.